Jumboking is India’s Most Attractive Homegrown QSR Brand: TRA Study
A recently released study by Mumbai-basedTRA (formerly Trust Research Advisory) has ranked Jumboking as India’s Most Attractive Brand 2015 in the category of QSR Chain.
As per the findings of this study titled as ‘India‘s Most Attractive Brands 2015 Report’, brand Jumboking has managed to secure 458th rank among the 1000 Most Attractive Brands in India.
Jumboking, India’s home-grown, 14 –city, Quick Service Restaurant(QSR) chain is currently present in Mumbai, Thane, Bangalore, Aurangabad, Mysore, Delhi, Gurgaon, Amravati, Indore, Raipur and Pune, Lucknow , Hyderabad and Nagpur.
Jumboking’s stores serve Mumbai’s iconic food, the vada pav and various fusion versions of the vada pav, a selection of delicious wraps and soft drinks. They cater to the customer who is always on the move and is looking for a quick finger food.
n all, 1,000 brands, grouped across 230 categories, made it to India's Most Attractive Brands' list.
Dheeraj Gupta, MD Jumboking and one of India’s most aggressive advocates of franchising, said, "we thank TRA for this honour. It validates our faith in Indian food and Indian brands. We feel that our local cuisines can stand on their own and have the potential to become superbrands provided we are able to maintain a lazer sharp focus on the brand positioning. This can come only with a deep understanding of consumption habits. More than vadapav we are creating a brand in the category of ‘on the snacking’ which in a country as young as India has the potential to become a billion dollar category in itself.”
The study involved 15,000 hours of fieldwork covering 2312 consumer-influencers across 16 cities in India and generated five million data-points and 17,000 unique brands from which the top 1000 brands have been listed in this year's report.
Commenting on the ranking, Sachin Bhosle, Research Head, TRA said, "It is prestigious that Jumboking has been ranked as one of the top Most AttractiveBrandamong 17,000 brands by consumers-influencers for the study in India’s Most Attractive Brands 2015 Report. The study reflects how deeply Jumboking as a brand is attractive and is measured by TRA’s proprietary 36-traits of Brand Attractiveness.”
Gupta added, "What I appreciate the most is the credibility of this report since the study was done even without our knowledge and with no monetary expectations."