Entries by admin

Unlock Delicious Rewards with the Jumboking Burgers Loyalty Program

/2 Comments/in /by

Are you a fan of Jumboking Burgers? If so, you’ll definitely want to hear about their exciting loyalty program. The Jumboking Loyalty Program is designed to reward their loyal customers with Jumboking points. Whether you’re a regular visitor or just enjoy indulging in their delicious burgers from time to time, joining this program is a no-brainer.

 

So, what exactly does the Jumboking Loyalty Program entail? As a Jumboking customer, you’ll earn points for every purchase you make. These points can be redeemed for free burgers or sides. Imagine treating yourself to a mouthwatering burger, simply by being part of this loyalty program.

 

Joining the Jumboking Loyalty Program is incredibly easy and convenient. All you need to do is visit any Jumboking store, buy any burgers & ask cashier for Jumboking points. Once you’re enrolled, you’ll start reaping the benefits right away.

 

So why should you join? The answer is simple – it’s an opportunity to get free burgers at Jumboking meanwhile enjoying exclusive perks and rewards.

So why wait? Join the Jumboking Burgers Loyalty Program today and start earning those reward points. Redeem them whenever you’re craving one of our delectable burgers and experience the joy of indulging in a free burgers.

Don’t miss out on this chance to make your visits even more enjoyable and rewarding. Join the Jumboking Loyalty Program today and indulge in a world of tasty delights!

Grow Your Business 10X With India’s 3rd Largest Burger Brand 

/0 Comments/in /by

“My growth as a Jumboking franchisee exceeded expectations in under one year. It all began at their outlet in Andheri. Even among other burger brands, everyone chose Jumboking. That day I learned what QSR meant and chose Jumboking as my future for growth. Today, with their training and guidance, I have grown as an entrepreneur and enjoy the rewards of choosing Jumboking. It’s a proud moment to see Jumboking become the third-largest burger brand in India.”

 – Jumboking Franchise Owner

We knew this success was in the making. Like me, many saw Jumboking mix burgers with the traditional Indian spirit. We saw the potential for growth in this eight-diverse range of burgers and jumped at the opportunity of working with them. All it took was a one-time investment of ₹25 lakhs, and the returns were great. They offered means of production, training, and support to execute operations in their licensed outlet. Since 2001, as this network grew, Jumboking soon became Western India’s most successful homegrown burger QSR franchise. 

 

So, when Kennis Ventures Private Limited released its research, “Top Burger Chains In India”, by store count, in May 2023, we knew our efforts were rewarded. We shared in Jumboking’s pride and joy as Kennis Ventures Private Limited named them India’s leading homegrown burger brand after 22 years. The research considers the burger brands with at least 10 stores across the country. They have identified 12 brands with close to 1,545 outlets across about 160 cities in India. 

Wendy’s, Boss Burgers, Burger Singh, Burger Point, The Burger Company, Biggies Burgers and Burgrill were among the brands present in this research. It gave a clearer understanding of the top three brands in the Indian Burger Industry. Jumboking is now the third largest burger chain in India after McDonald’s and Burger King, and Mumbai’s favourite with 111 stores. 

How Franchisees gets benefit from Franchisors Advertising & Marketing Strategy

/0 Comments/in /by

Marketing and advertising play a significant role in the success of any business, and franchising is no exception. As a franchisee, you will have many responsibilities, including setting up your business and taking care of its marketing and advertising needs. However, mastering marketing can be challenging, and franchisors that have been in business for years have thrived and succeeded due to their investments in marketing across multiple platforms.

 

  • Marketing & Advertising- Crucial Elements 

A franchisor’s marketing perspective and strategies focus on generating a favorable image for the chain. They also have a team of professionals who handle social media and various digital platforms, maintain public relations, and implement promotional strategies, implement visual campaigns, promote the brand across digital platforms and social media, and interact with journalists. A well-planned advertisement and marketing strategy can have a positive impact on a business.

 

  • Impact of Marketing and Advertising 

Franchising involves extensive research to understand existing customers’ demographics and preferences, identify a target audience, and gather other insights. The first step for many businesses is to offer samples, trial products, and freebies with immediate purchases

The goodwill generated by marketing and promotions quickly converts into brand loyalty for franchisees. If you give your customers a choice, they will be more loyal to the brand they like and have tried before. In order to succeed in franchising, you must build a loyal following.

We at JumboKing have opportunities for you to become a part of an expanding brand. Marketing and advertising are both significant factors in franchise success. We invite you to click on the link below to apply for a JK Franchise and learn more about how we can help you achieve your franchising goals.



How franchisees can get benefit from franchisor’s training module

/0 Comments/in /by

For a successful franchise business detailed training is important. JK University specializes in such detailed online training programs for all levels. From new franchisees to experienced ones, front-end staff, cashiers, and store managers, it covers critical aspects like operations, marketing, finance, and customer service. Each module teaches unique standard operating procedures for specific departments, including product knowledge and sales techniques through videos & text documents. Available in Hindi and English, the training is customized to meet each franchisee’s unique needs, ensuring well-equipped staff for business demands.

Let’s explore how a franchisee can benefit more from it. 

  1. Training for new franchisees

The franchisee must be an expert at managing all aspects of the operation, from product assembly to daily operations. To equip franchisees with the necessary skills, franchisors provide comprehensive training programs.

These programs teach them how to;

  •   Maintain Accounts
  •   Read the Profit Statement
  •   Strategies Sales
  •   Handle Employees
  •   Maintain Food Stocks
  •   Keep An Inventory
  •   Communication Skills

 

 

  1. Training for store managers

Store managers need to be well-versed in all aspects of the store’s day-to-day operations, and the franchisor provides customized tutorials and personalized training to enhance their skills & knowledge.

Store manager training includes:

 

  • Assisting Customers
  • Stock Keeping
  • Handling An Emergency
  • Safe Hygiene Practices
  • Communication skills
  • Basics Etiquette
  • Managing The Team

 

  1. Training for cashier

Store cashiers hold a significant responsibility in accounting, billing, and maintaining cash and balances, and must uphold ethical standards in all dealings. The franchisor provides training to cashiers to provide the best customer service.

 

  1. Training for front-end staff

Front-end staff constitutes the final and most direct link between the brand and the customers. The franchisor offers online training modules to ensure that all staff members receive the brand’s code of ethics.

The frontend staff should always know about: 

  •   Communication skills
  •   Basic etiquette
  •   Personal grooming
  1. Refresh Training for experienced franchisees

To help franchisees grow and operate multiple outlets simultaneously, the franchisor offers ongoing interactive training sessions.

Experience franchisees can log in & get access to learning modules on topics like;

  •   How to be a good leader?
  •   How to have a better Work-Life Balance?
  •   How to bring mindfulness to the workplace?
  •   How to handle conflict?
  •   How to negotiate a better deal?
  •   How to identify the right employee?

 

As India’s largest quick-service burger chain, Jumboking and JK University recognize the importance of training everyone at all levels.

 

To learn more about the brand and about JK University, click on the link below.

How franchisees can benefit massively from the franchisor’s supply chain.

/0 Comments/in /by

Are you starting your own business? An unfamiliar system can be confusing and stressful. The purpose of this blog is to introduce you to the workings of a franchising system and the benefits it provides through its supply chain management. A franchisor adds massive value in lowering your cost, let’s take you through the journey of how.

Cost-Saving

Supply chain management is fundamental to any franchising system, and a streamlined supply network can offer enormous value to the franchisees. Cost reduction is one key area where a franchisor delivers this benefit. By utilizing their power, a franchisor procures raw materials at more affordable prices. It is difficult for an individual to permanently secure a supplier who delivers quality materials at cheaper rates. However, with the buying power, a franchisor can get preferential terms for franchisees on sourcing raw materials throughout the year. Furthermore, the franchisor’s expertise in minimizing manufacturing costs, equipment costs, and transportation costs results in considerable savings for the franchisees, who can take advantage of the cost-effectiveness transmitted from the franchisor while still enjoying independence as entrepreneurs.

  • Rent savings
  • Savings on Staff Cost
  • Saving on staff cost
  • Savings on equipment
  • Less wastage

Quality Control

To ensure consistency in taste, appearance, and quality across all franchise locations, a franchisor closely monitors its supply chain management, which involves procuring raw materials and delivering them to all franchise locations. The franchisor sets strict standards for the quality of raw materials and establishes partnerships with specific suppliers to maintain consistency. Regular maintenance schedules for machines are also put in place, with technicians on hand to address any issues promptly. By consistently producing high-quality products, a franchisor helps franchisees establish a reputation for excellence that can increase customer loyalty and sales.

A franchisor ensures that its supply chain management is performing to its full potential, which prevents food-borne illnesses, contamination, and potential outbreaks. This leads to consistently high-quality products, providing abundant raw materials for the franchisees. A franchisor also relies heavily on modern technology, such as IQF freezers, which increase the shelf life of products using state-of-the-art technology and avoid the usage of preservatives.

As a result, the franchisees benefit from cost savings, quality control, and modern technology.

If you are interested in franchising, India’s Largest Homegrown QSR Burger Chain, Jumboking, is looking for enthusiastic individuals to join their franchise. Click on the link below to learn more.



Apple Now

The Real Estate Advantages Franchisees Gain From Franchisor’s Support

/0 Comments/in /by

Real Estate has always played a critical role in the success of franchising businesses. Achieving the ideal location for the business is of utmost importance, and it requires the implementation of a well-crafted Strategic Real Estate Plan that focuses on customer convenience. The purpose of this blog is to highlight the significant contribution of Real Estate in the franchising industry.

Here are some ways that Real Estate can benefit the franchising business:

  • Access to a Property Bank

Franchisees have the advantage of a core team that helps in identifying the ideal locations for their business. This team creates a property bank by identifying sub-zones in the city where the market is vibrant. With time, the team builds a larger bank of convertible locations, eliminating most of the uncertainties from the process. This leaves franchisees with multiple viable options and gives them an edge in negotiations for rent.

  • A Safety Net for Landlords

The franchisor’s core team mentors and counsels property owners, explaining the various benefits they could receive if they leased out their shop/location to a stable brand. They create a win-win situation for all by pairing the right landowner with a diligent franchisee, providing the franchisee with a high-performing location at a better deal than the market value, while legally securing the property owner with a constant and steady income through rent.

  • Better Rentals

Franchisees have the advantage of having an expert team negotiating on their behalf, pre-negotiating basic rents and safety deposits to ensure fairness for all parties involved. This saves franchisees the challenge of scouting for locations on their own and cracking deals by themselves.

  • The Courage to Say No

The franchisor’s core team knows how to say no to brokers, resulting in the best deal for the franchise. This eliminates the chances of losing the best deal for the business.

To experience these benefits, you can apply for a Jumboking Franchise, India’s largest homegrown QSR Burger Chain that offers all the assistance mentioned above. 

 

Click the link below to apply.



Apply For Franchise

The Power of Goodwill

/0 Comments/in /by

Goodwill is a crucial intangible asset that significantly impacts a company’s value and profitability. It can be evaluated in monetary terms if a company is bought or sold. Usually, this term refers to the collective efforts an owner or seller puts into their business over multiple years. They may have accumulated significant goodwill in the market by establishing themselves as a reliable and trustworthy businessperson. 

In the long run, goodwill impacts the brand name, brand identity, customer base, customer loyalty, brand reputation, good customer relations, good employee relations, employee satisfaction and proprietary technology. 

Goodwill as a Business Strategy

There is no shortage of organizations conducting business transactions worth millions each year. However, each will ultimately be worth a different amount once their goodwill is measured. Goodwill stems from character and performance and cannot be bought, sold or traded according to a businessman’s plan. It is a cumulative result of multiple years of silent effort, catering to customers’ demands and providing the best services to each client based on the values of integrity. Goodwill is also said to be a great asset to any business. 

How Does The Power of Goodwill Benefit Your Business?

If you are trying to start a new business, you must implement behaviour that elicits goodwill from your customers and fellow business owners. Here is how it can benefit you in the long run: 

Offers a jumpstart to your business As an entrepreneur, if you decide to take on a brand franchise, you can become the immediate beneficiary of the goodwill they have accumulated over the years. Once you open the brand’s outlet in a new location, you still retain the brand’s reputation, trust and other perks. Thus, your business gets a head start in the market from day one. Compared to a self-owned business, you will work faster and upwards in the market with the brand’s collected goodwill. 

  • Leads to prestige

Every franchisor develops its brand’s identity by working hard on each aspect and refining its products and services. Over the years, it leveraged the respectability and value of all associated with it. Additionally, if you take on a franchise, you are associated with that renowned brand, and you can also, directly and indirectly, benefit from its prestige. 

  • Attracts better staff

An individual franchisee will always attract better-skilled, more talented and qualified staff when affiliated with an acclaimed brand. Employees immediately recognise the value of being part of an organization that offers a good pay package and growth opportunities. Additionally, working with an established brand also adds value to their resume. 

  • Improves employee self-esteem

The employees in the franchise outlet feel a higher sense of self-esteem because everyone they know perceives them with a more appreciative outlook. If the employees receive proper training in customer service, they add to the brand’s goodwill; over time, happy customers share their experiences with others. Similarly, the parent company also appoints a team to manage their multi-restaurant operation and can attract star professionals who, in turn, leverage their networks to offer value.

  • Boosts advertising and marketing

Advertising and marketing are other excellent tools that enhance your brand’s goodwill in the market. They also directly impact your company’s reputation and increase your brand’s value. Every franchisor must consistently invest in advertising and marketing for its brand. Each new product, development and franchise needs adequate marketing to elevate the parent company’s image. 

It can also be crucial in emotionally connecting with your desired audience. Emphasising the messages you put out there for your audience directly affects the brand’s identity in the viewer’s minds. 

So, what do you think about goodwill in business?

As a prospective franchisor, it is essential to remember that goodwill is not a formula. It is built in the long run by consistently defining and highlighting the brand’s best features. You have to put in considerable effort to earn this intangible asset one day at a time to reap its future benefits. 

If you want to become a franchisor, you can benefit from collaborating with India’s Largest Homegrown QSR Burger Chain, Jumboking. Click on the link below to become a franchise owner!

The Franchise Coach

/0 Comments/in /by

It is said that “a good coach can change a game, and a great coach can change a life”. So, let us ask you a question- How important do you think it is to have someone who can train you, support you, discipline you, and at the same time, motivate you to just go for your goals?

As an individual restaurant owner, you may not get all these advantages but as a franchisee, there will always be someone who will help you aim high. Be it the franchisor himself, a Master Franchisee, an expert consultant to the system or an older operative within the system. The franchisor may also organise a systemwide offsite for coaching. This guidance instils values that become hallmarks of excellence.

Let us discuss eight of them in detail.

  1. Discipline

The most important key to achieving success in a business is to have discipline. But it gets hard sometimes to maintain that discipline, and that’s when the Coach starts acting for your business.

The franchising business has an in-built mechanism for coaching at various levels, leaving no room for ad hocism.

  1. There are weekly/monthly training sessions for different levels of staff and management. This gives you an understanding of consistency, which makes a business brand.
  2. Franchisees are given additional support and skill-building to assist in setting up multiple stores so that they have a growth path.
  3. The franchisor also has a system to encourage stores to aim at weekly, monthly and annual targets. If any outlet slows down its business, the franchisee of the outlet is sought out and counselled.
  4. Strategy

Everything in business needs a strategy to deal with, and the Coach with his/her expertise brings that to the plate. There is collective support to enable an individual franchisee to tackle a difficult competitor in the business or handle unexpected bumps. From inventory to managing local compliances to liaising with law enforcement, every valuable connection gets served to you.

  1. Play To Win

In a franchising business, you need to be all in, after all, you are here to win it. One starts the franchising business for the right reasons – growth, profitability, satisfied employees and delighted customers. It is not just to have a source of income, but a keen desire to do well and achieve more. The coach helps you to learn and envision success and all the pleasant outcomes of it.

  1. Team Spirit

To be a successful player, one should know how to be a team player. As a team, one can do wonders. The same goes for a franchising business. As a cohesive unit, a team brings out sustainability.

A franchisor makes sure that each one of his franchisees illuminates team spirit and is ready to tackle what may come, and the trust shown then just enriches the bond.

  1. Motivation and Comebacks

Everything has an expiry date, so it is natural for your motivation to have one as well. That’s when your Coach plays a vital role in your franchising business. Most franchisees struggle in the initial weeks or months while trying to figure out how to increase their sales and returns. Some pass that period with flying colours while some are ready to quit.

The coach by boosting the morale and helping him/her identify the problem areas puts the franchisee back in action.

  1. Fair Play

It is important to have ethics in everything you do. So, to keep you on track a Coach plays the role of the observer and keeps a watchful eye on all franchisees to make sure that they don’t veer off the path while trying to make quick profits. They intervene as and when necessary, so that the franchisees and their teams do the right thing, no matter what the situation.

  1. Daily Training and Practice

 

Being successful every day is not important. Showing up is.

A coach ensures that your training is unhindered. In franchising, the franchisor offers constant feedback, guidance and training. The franchisor motivates the franchisees to keep working towards refining processes and smoothening the edges until they succeed.

  1. Listening

A Coach is more than just a trainer, mentor or guide. He/she is a friend, a confidante who understands you. A franchisee is never alone because having a Coach to connect to at any time is like having a trusted friend or family member as a guide. It is a lot like counselling, without having to pay a specialist for it.

 

With such guidance, a franchising business becomes fail-proof. One such exemplary model would be India’s Largest Homegrown Burger Chain, Jumboking. Click the link below to see how they function.

<<<Apply for JK Franchise>>>>>

 

Role of Marketing & Advertising in Franchising Business

/0 Comments/in /by

If you are an aspiring franchisee, you may come across multiple business-related questions. Franchising business comes with multiple responsibilities. You may have to take care of several things, including setting up your business and looking after its marketing and advertising. It is simple to start, but marketing can be challenging to master.

 

The Importance of Marketing and Advertising

Marketing is a critical element contributing to a brand’s success. Franchisors currently operating have thrived over the years and have succeeded due to their investments in marketing across multiple platforms. Customers may never know your product exists if you do not bring it to their notice. No one understands this better than a franchisor. One needs to put the product out and gain. Both marketing and advertising require a significant investment of time, intelligence and money to gain visibility for the products.

 

Marketing Execution

The focus of every major franchise is to give the customers what they want. A franchisor’s marketing perspective and strategies focus on generating a favourable image for the chain. Additionally, they have a team of professionals to:

  • Handle Social Media and assorted Digital Platforms
  • Maintain Public Relations

Each of these teams has a specific role in serving and is in charge of things like the brand’s promotional strategies, executing visual campaigns, promoting the brand across digital platforms and social media and interacting with journalists.

 

Marketing- A Business Tool

Well-planned advertisement and marketing techniques can positively impact a business. Here’s how you can use it to your benefit:

 

 

A Sizeable Budget

Franchising companies promote their brand and products on a budget. Often, the company takes a flat 8-10% royalty from each franchisee. They channel 30-40% of this to marketing their offerings. This budget is substantial for the brand and offers creative freedom to multiple chains of outlets.

 

Research

Marketing involves extensive research to understand the demographics of the existing customer and their preferences, identify a target audience and get other insights. Marketing research has to be conducted over a larger and more varied group to get accurate data. Many businesses start this off by offering samples, trial products and freebies on immediate purchases.

 

Brand Impact

Even if the products are average, an excellent marketing strategy combined with the right type of advertising can help you successfully sell them. If you do not have a good marketing plan, your audience may not be able to reach and resonate with your product, even if it is excellent. If you do not encourage and entice customers to walk into your stores through your offerings, they may not be interested in your products. It will also lead your brand to become unsustainable.

In the case of a franchise organisation, the parent company designs the brand’s overall strategy and executes it. Every rupee spent by the franchisor on advertising benefits all the outlets. 

Impact of Marketing and Advertising

Marketing activities, when done correctly, provide significant benefits for a franchising business. Here are a few of their positive effects and roles in a brand’s success:

 

 

Increases Visibility and Goodwill

Once your brand is well-known, you need to sustain marketing even more, to stay ahead of the competition. As customers have several options, a well-designed marketing strategy can work in your favour.

 

Collaborations

In a franchise business, the franchisor has the financial capacity to collaborate with payment platforms, food delivery sites, online yellow pages, or even airport cafeterias and food malls. The sheer goodwill and the franchise’s popularity ensure that the collaborating partner gives maximum visibility to the brand.

 

Brand Loyalty

Franchisors spend substantially on marketing and promotions, and the goodwill quickly converts into brand loyalty. If you give your customers a choice, they are more likely to be loyal to the brand they like and have tried before. Therefore, securing a loyal following for your franchise business is essential.

 

Economies of Scale

An individual has almost no bargaining power when it comes to business. However, a franchisor enjoys economies of scale when it comes to marketing. They negotiate better. Every franchising company has its calculations for allocating a marketing budget, but eventually, the benefits spill over to all its franchisees.

 

Marketing and advertising both contribute significantly to a franchise’s success. If you are interested in becoming a part of an expanding brand, we at JumboKing have opportunities for you.

 

Click on the link below to know more.

<<<Apply for JK Franchise Link>>>>

 

 



OWN A FRANCHISE

The identity of franchising business Projects & Interiors

/0 Comments/in /by

Every brand outlet gets represented by its interiors and colour scheme. Aspiring entrepreneurs who want to potentially invest in a franchise need to understand the importance of projects and interiors on the brand. When entrepreneurs invest in a franchise, they can set up an outlet that resembles and replicates the parent company. The customer must be able to identify the franchise as a subsidiary of the parent brand.
Therefore, understanding the particulars of designs and installations in each outlet is extremely important.

The Function Of Design
The primary function of your store’s interior design is to be functional. Even though elaborate décor may look regal and receive appreciation, it can have less usability. Therefore, it is essential to listen to the experts in the field and trust them to get maximum usage out of the design.
Several elements go into designing interiors. The kitchen area must be pleasant to look at, comfortable to be in, and yet have all the practical aspects in place. A poorly designed space can lead to chaos daily and negatively impact your brand, but that’s the least one needs to worry about in a franchising business.

Role Of Project & Interior Team
When the franchisor’s project and interior teams get into action, they start planning every aspect of that particular outlet. The team identifies design problem areas in advance, which includes common restaurant problem areas. They pay careful attention to places where customers do not usually want to sit. They take the pain away of planning and designing the outlet and help you open your store smoothly.

Standardisation & Identity
Before your first outlet officially opens, the parent company invests in creating a template with the help of qualified and experienced designers. Experience and research boost the decisions such as logo and signage, layout, colours, furniture material, storage container capacity, and material suitable for use.

Efficiency Of Cost
Franchisor’s design team drafts the outlet design according to the brand’s look and feel and the store’s functionality. They ensure that they include a strategic layout to the visual appeal. A franchisee does not have to pay additionally for the design fees.

Efficiency Of Time
Franchisor’s project and interior teams are known to hit the ground running due to their ample experience dealing with multiple franchisees outlets. They can transform the store in less than a month and fast-track business. This method is rapid if you compare it to the time wasted doing everything in a self-owned restaurant.

Efficiency Of Materials
Franchisor’s teams ensure that every outlet uses standardised materials for the interiors. They choose more durable materials, and thus, the cost comes secondary. The franchisee can benefit from economies of scale because of the franchisor’s projects team, which has already negotiated on their behalf and fixed the best prices. These efficient materials make the interiors sturdy and last at least five to seven years after which periodic modifications and repairs can be done. The team also provides customisation to individual outlets’ preferences as required.

Correct Utilisation Of Space
With several years of experience, the teams understand how to fit the functions of the store into the area layout of a particular outlet. They design the interiors with the utmost effective use of the area. The basics entail that every interior surface is easy to clean and storage cabinets are above shoulder level but are not touching the roof or challenging to reach and clean. They avoid constructing complicated designs that could accumulate dust and cause hygiene issues down the line.
Expert designers ensure that specific zones are allocated for the cooking area, assembly space, cashier, point of sale and storage section. The franchise storage has to be very well-planned because it has to accommodate dry materials, spices, fresh veggies and frozen foods. It ensures that moisture and heat do not affect the food in any season.

Good Designs Are Your Signs
A Franchise’s interiors are made with minimum hassle. The planned design solves the storage problem or consumer seating problem, prove functional in the long run, saves construction costs, and improves the overall customer experience.

So, why go for the hassle? Get in touch with India’s Largest QSR Burger Chain, Jumboking, to keep everything smooth.